About Us

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Get to know about us

GBRI gets produce from its own farms located in Iringa Region and from contracted smallholder farmers (Out growers). We support farmers with technical trainings, extension services, input loans, handling equipment and transport services. With these support, we guarantee produce quality from smallholder farmers and compliance with International standards. (Global G.A.P and Food safety standards). Out growers program has helped the company to ensure consistence in supply.

Our Guiding Values

Our Vision

Our vision is to be among the leading horticultural companies in the East Africa region with a full value chain integrated model from farm to market. To achieve this, we believe in working with smallholder farmers to ensure the highest quality premium fruits and vegetables are produced and made available for the market.

Our Mission

Our mission is to strengthen farmers’ capacity to produce premium quality fruit and vegetables from the highly fertile soils and place our produce on the global market for the enjoyment of all consumers.

History

Our products are traded under the brand name “EATFRESH” . Our philosophy is simple: ‘’all people need to eat, but they deserve the highest quality fruits and vegetables. By choosing EATFRESH they will consume premium quality”. We want people to enjoy a healthy living by eating our high-quality fresh vegetables and fruits at affordable prices

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Company Core Values

Service To Customer

Service To Customer

  • Customer First – Listen to, anticipate and serve customer wants and needs.
  • Frontline focused – Support and empower other workers to serve customer every day.
  • Innovative and Agile –Be creative, take smart risks and move with speed
Respect For The Individual

Respect For The Individual

  • Listen – Be visible and available, collaborate with others and be open to feedback.
  • Lead by example – Be humble, teach, and trust others to do their jobs, give honest and direct feedback.
  • Inclusive – Seek and embrace differences in people, ideas and experiences
Strive For Excellence

Strive For Excellence

  • High Performance – Set and achieve aggressive goals.
  • Accountable –Take ownership, celebrate successes and be responsible for results.
  • Strategic – Make clear choices, anticipate changing conditions and plan for future.
Act With Integrity

Act With Integrity

  • Honest – Tell the truth, keep your promises and be trustworthy.
  • Fair – Do right to others, be open and transparent.
  • Courageous – Speak up, ask for help, make tough decisions and say no when appropriate.
Company Core Values